POLAROID FOR KIDS: A WORLD OF COLORS FOR CHILDREN
Children, more than anyone else, have the power to paint our days in bright, joyful tones: that’s why we strive to ensure they enjoy clear, protected, and colorful vision.
Safilo, together with Polaroid Eyewear, is a global partner of LOVE YOUR EYES 2024, a worldwide campaign promoted by IAPB with the goal of providing, by 2030, access to the eye care everyone needs. IAPB (International Agency for the Prevention of Blindness) is the leading global non-governmental organization advocating for eye health. It works to guarantee universal access to eye-care services and coordinates awareness campaigns and prevention programs.
As part of World Sight Day, on October 10, 2024, Love Your Eyes aims to teach children across the globe how to take care of their eyes and feel free from any social stigma associated with wearing glasses or undergoing other corrective treatments. Since its launch in 2021, the campaign has inspired over 20 million people to prioritize their eye health. For this reason, children and parents are invited to join the #LoveYourEyes campaign by getting an eye-check.
LOOKING TOWARDS THEIR FUTURE WITH FONDAZIONE UMBERTO VERONESI
Fondazione Umberto Veronesi was founded in 2003 by Professor Umberto Veronesi to promote scientific progress, focusing on two key areas: funding excellent scientific research and disseminating knowledge so that scientific discoveries can become a shared asset for all.
In collaboration with Polaroid Eyewear, the foundation has created a document that explains the most common vision problems – including those affecting children – and provides guidelines to help prevent them, from maintaining a healthy diet to choosing the most suitable lenses.
INSIGHTFUL CONVERSATIONS WITH FATTOREMAMMA
FattoreMamma is Italy’s leading platform for creating content with parents and for parents. Every day, it connects and actively supports a community of thousands of mothers online – which is why Polaroid Eyewear chose it as a partner for a participation-driven project.
Starting from two jointly developed surveys, we identified the most relevant topics for mothers regarding children’s vision issues. The first survey, conducted in 2023, explored families’ awareness of eye-care prevention for preschool and school-age children. The second, carried out in 2024, focused on preventing vision damage in children caused by exposure to sunlight.
This led to a project where mother influencers and experts provide clarity on issues related to eye care and prevention, creating online content accessible to everyone.