The New Fall Winter 2026 collection is here. Discover more

Polarized lenses on every pair of glasses. Original technology by Polaroid Eyewear

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The world of Gummyfication

A look with a twist

Lightweight, flexible and built for everyday comfort:

Gummy frames are designed to bend, adapt and keep up with every move.

The Gummyfication Effect

Discover Gummyfication, Polaroid Eyewear’s exclusive approach to everyday comfort. 

Designed to maximize comfort and practicality, this material combines a refined soft-touch finish, enhanced flexibility and a more secure grip, ensuring lasting comfort throughout the day.

Take a closer look

Explore the videos below and discover what makes the Gummy Collection unique

Built for resistance

Gummy frames are designed to handle everyday life, resisting impacts and twists without losing their shape. Built for lasting comfort and style, they move with you wherever the day takes you.

Flexible and resistant

The special rubber structure makes Gummy frames incredibly flexible and comfortable. They naturally adapt to your movements while ensuring a secure and long-lasting fit.

Always a perfect fit

From morning to evening, Gummy frames naturally adapt to every moment of your day. Flexible and comfortable, they deliver a lightweight feel you'll notice all day long.

Choose your favourite from the gummy collection