Måns has come to realize that his recent behavior was not entirely okay and has decided to make his own commercials. He really loves Polaroid and wants to help “spread the word”.
Måns sets up a meeting with Polaroid’s PR team and apologizes for his recent behavior. He says that he REALLY loves Polaroid – and that he has produced (and paid for) his own videos. We understand that Måns has paid for the films himself as he likes Polaroid that much. The PR team is grateful and impressed by his heartfelt gesture.
Måns shows his self-produced film - which are clever, creative and funny - to the Polaroid team … but the film is totally wrong for various reasons and Måns is given feedback. He goes home and makes a new film. And comes back, shows it … and gets sent home again.
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Måns was left without Polaroid: now he is back again producing his own commercials to spread the word.
He REALLY loves Polaroid, so he set up a meeting to show his creations
All films start out with a brief intro by Måns to the PR team – which tells us how much he loves the product.
Take a look yourself!