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Discover the new Polaroid Eyewear SS24 collection and live the most colorful seasons with us.

SUNGLASSES OPTICAL FRAMES
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There are a lot of amazing choices! Thanks to the Virtual Try On you can wear your favorite models before having them in your hands 

TRY THE POLAROID MODELS, WHERE AND WHEN YOU WANT

GO TO VIRTUAL TRY ON
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Discover the new flexible models that adapt to your style and your life.

GUMMY: THE FLEXIBLE COLLECTION THAT ADAPTS TO YOU

DISCOVER MORE
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More contrasts, brighter colors and higher polarization. Be ready to enjoy a world of more colors with the innovative lenses of the new Polaroid Ultrapolar models!

ULTRAVIEW, ULTRACOLOR, ULTRAPOLAR.

LEARN MORE ABOUT ULTRAPOLAR POLAROID MODELS
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More contrasts, brighter colors and higher polarization. Be ready to enjoy a world of more colors with the innovative lenses of the new Polaroid Ultrapolar models!

Do you already know your own season? The one that perfectly matches your mood and your shades?

LEARN MORE

Best sellers

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PLD 2109/S Sale priceFrom £47.20 Regular price£59.00
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PLD 7035/S Sale priceFrom £39.00 Regular price£60.00
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PLD 6141/S Sale priceFrom £32.50 Regular price£50.00
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There are countless colors around us.

Discover them all with the new Polaroid sunglasses, all available with polarized lenses.

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OPTICAL FRAMES

Focused or colored? Anything's possible with the new Polaroid optical frames.

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SAFE CHECKOUT

SAFE PAYMENT

FREE SHIPPING

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POLAROID SUSTAINABLE COLLECTION

We love all the spectral colors, but we’re head over heels in love with green.