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BORN IN 1937

In 1929 Edwin Land invented Polaroid, the world's first polarizing material. He founded the Polaroid Corporation in 1937.

GLARE-FREE VISION

When light reflects from horizontal shiny 
surfaces, it generates glare.
Our lenses reduce glare ensuring comfort.
 

CLEAR CONTRAST

Polaroid provides greater definition through enhanced contrast and guarantee the highest eye protection.

BRIGHT COLORS

The improved color perception of Polaroid lenses means you can enjoy a better view in any occasion.

DAILY COMFORT

The improved color perception of Polaroid lenses means you can enjoy a better view in any occasion.

REDUCED EYE FATIGUE

Eye fatigue is caused by reflected light. Polaroid lenses give clearer, truer vision with no shape-shifting side-effects.

UV PROTECTION

The Polaroid filter protects the eye from damage caused by exposure to UVA and UVB rays coming from the sun.

SPRING / SUMMER COLLECTION 2020

Get ready to see the world through new eyes: Change the rules of reality and do what others can’t even imagine.

Discover the collection