Cookie Policy

This cookie policy shows the methods and purposes for the processing, through cookies, by Safilo S.p.A., with registered office in Z.I. Settima Strada 15, 35129 Padova (PD), VAT No. 02952600241 (hereinafter, "Safilo"), as Data Holder, of personal data of the subjects involved in respect of browsing the site (“Site”) in order to provide you with an optimal experience and personalized contents on the occasion of your access to the Site. You will also find here the necessary information about your rights and how to make your choices regarding cookies, so that we can respect your wishes.
In fact, the data processing carried out by Safilo will be based on the principles of transparency, correctness, lawfulness, relevance and necessity (see, for more details, the Website's Privacy Policy)
The Website uses its own and third-party technical cookies and its own and third-party profiling cookies; below you will find all the information and clarifications thereabout in order to better understand them.
What are Cookies
Cookies are small text strings that the websites send to your computer (usually to your browser), where they are stored and later returned to the same websites during subsequent visits of the same user. 
Cookies can be installed on the user's computer directly from the owner or the manager of the website ("proprietary cookies"), or through the first one from owners of different sites or web servers ("third-party cookies") where some elements may be present (ie: images, maps, sounds, specific links to web pages of other domains) that reside on the servers other than the one of the visited site. 
Depending on the duration validity of cookies, these can be divided into two types:
-  session cookies: they are stored temporarily in the user's computer until the end of the browser session.  These cookies are usually necessary for the proper functioning of the applications and functionalities of the site.
-  persistent cookies: they remain stored on the user's computer for a longer period of time than the single browsing session, depending on their function and the choices of the users in question. Persistent cookies allow information to be transferred back to the web server during each subsequent access to the site.
Based on the purposes pursued, cookies can be grouped into two macro-categories: 
-  "technical" cookies, which do not require the user's consent, and in the absence of which some operations might not be completed or would be more complex and/or less secure; for this reason they are automatically installed after the access to the site; they include: (i) navigation cookies (which allow, for example, to authenticate to access restricted areas), (ii) functionality cookies (which allow the user to navigate according to a series of selected criteria such as for example the language or products selected for purchase) and (iii) analytics cookies (which collect information, in aggregate form, on the number of users and how they visit the site and they are used for the sole purpose of site optimization); 
-  "profiling" cookies for the installation of which the user's consent is required, and which are used to better understand the tastes, habits and choices of the user while browsing the sites, so as to build a profile and be able to transmit him advertisements more related to the preferences expressed by the same user in the online navigation; they also include the so-called  "social cookies", used to allow the user, according to the policies of the social network in question (which remains solely responsible), to share their contents, as well as to access the services of the website through one’s social network identifier. 
Cookies used on the Site
-  The Site uses the following technical cookies, for each of which the validity period of cookies and the source, owner or third party are indicated in addition to the specific function and purpose; for the latter ones there is also a link to the privacy policy of the respective website:

Cookie Function Validity Source Link
_ga Used to record the number of visitors and demographic data in aggregate form 24 months Third Party Google Analystics: Click here
_gid 24 hours
_unam The "_unam" cookie is part of the ShareThis service and monitors the "click-stream" activities, eg pages viewed and browsed and the time spent on the page 9 months Third Party ShareThis: Click here
_sharethis_cookie_test Functionality sharethis 12 months
JSESSIONID The JSESSIONID cookie is used to store the session ID When the browser is closed Owner  
-  The Site also uses the following profiling cookies, which allow to create, distribute and monitor digital marketing campaigns and show the user, even while browsing on different sites, advertising campaigns related to products/services Polaroid you might be interested in, based on your tastes and choices made during the navigation of the Site (for more details on the profiling activities conducted by Safilo, click here). For each of the profiling cookies listed in the table below, the validity period of cookies and the source, the owner or third parties are indicated, in addition to the specific function and purpose; in the "opt-out" column it is possible to deactivate the profiling cookies directly through the graphic interface therein, while for the third-party profiling cookies there is a link to the privacy policy and to the consent form of the respective website where it will be possible to make any choices in this regard.
Cookie Function Validity Source Link
__zlcmid Zendesk chat 12 months Third Party Click here
clabSID The clabSID cookie is used to store the session ID Closure of the browser First party Click here
_ch Used to track the user's activities in products 12 months First party Click here
Cookie Function Validity Source Link
Conversion Used to measure and attribute user's conversions on the site. 540 days Third Party Click here
Ide, id, flc, aid, taid, dsid, anid, _gads, _gac We use cookies to differentiate requests from different browsers and to store useful information that an application may use later. They can also be used to associate navigation information with customer data. In particular, we use cookies to define anonymously new visitors, analyse click flows and track the history of activities on the site. 540 days Third Party Click here
Cookie Function Validity Source Link
_hjIncludedInSample Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. 365 days Third Party Click here
_hjid Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 365 days Third Party Click here
Cookie Function Validity Source Link
fr Primary advertising cookie, used to measure, deliver and improve advertisement relevance 90 days Third Party Click here
oo Used to record the opt-outs from advertising 5 years Third Party Click here
c_user Used to authenticate your identity on Facebook 90 days Third Party Click here
Pl Used to record that the device or browser is logged in via Facebook 90 days Third Party Click here
Xs Used to authenticate your identity on Facebook 90 days Third Party Click here
Csm It indicates when an https is needed to access Facebook service 90 days Third Party Click here
rc Used to optimize the site performance for advertisers 7 days Third Party Click here
Js_ver It records the age of javascript files of facebook 7 days Third Party Click here
local It identifies the country and the language chosen by the last user logged in the browser or the international domain used to access Facebook 7 days Third Party Click here
sb It identifies the browser for authentication purposes during the login phase 2 years Third Party Click here
datr It identifies the browsers for security and site integrity purposes 2 years Third Party Click here
s Used to indicate the last time a person used his password 90 days Third Party Click here
ick It stores an encrypted key used to encrypt cookies 2 years Third Party Click here
sfau It optimizes the recovery flow after unsuccessful login attempts 1 day Third Party Click here
dbln Used to enable device-based logins 2 years Third Party Click here
lu Used to record if the person decides to remain logged 2 years Third Party Click here
act, reg_ext_ref, reg_fb_gate, reg_fb_ref, reg_uniqid, x-referer, x-src Session cookies. Used for analysis and research Session Third Party Click here
m_pixel_ratio, p, dpr, sW, wd, a11y Session cookies.Used to measure the performance   
Session Third Party Click here
Consent to the use of cookies
A banner will be displayed containing a short information notice on accessing any of the pages of the Website for the first time.  By continuing to browse the site, closing the banner or clicking on any part of the page of the site outside the same banner, you give your consent to the use of cookies on the site
Exiting the page without browsing is like a non-acceptance of cookies; any technical cookies may already be recorded locally in the browser but will no longer be used by Safilo. In any case, the user will always be able to remove these cookies at any time by using the methods described in the following paragraph.
How to disable cookies later
The following additional options to manage cookies and make the relevant choices on the matter will always be at your disposal, even after the first access to the site. 
-  Through the tables referred to in this policy, which you will find at the bottom of any page of the Website: through this simple functionality of cookies management, a graphical interface will be at your disposal that allows you to activate/deactivate directly the non-technical cookies of Safilo mentioned above. The tables allow at the same time to modify at any time the choices even in relation to third party cookies giving the link to the relative privacy Policy notice and consent form of the third party website. 
-  Through the options offered by the navigation browser: it is always possible to configure the browser so that the cookies are stored on the computer or, on the contrary, are rejected, both by default and for example depending on whom uses them. The configuration of each browser is different as to the management of cookies and choices, as described in the information pages of each browser.  It is possible to disable cookies by following the instructions provided by the main browsers at the following links:
  -  Internet Explorer™:
  -  Safari™:
  -  Chrome™:
  -  Firefox™:
  -  Opera™:
We inform you that Safilo uses a technical cookie to store your preferences regarding cookies, and therefore, if you delete all cookies via the browser, as described above, you will also delete this, and you will have then to update your preferences, as well as if you use a different device or a browser.
Finally, you can find more information on the site which brings together digital advertising professionals in the European EDAA Association (European Digital Advertising Alliance). The companies registered on this platform allow you through it to refuse or accept the cookies they use to adapt the advertisements to the information on your browsing that can be displayed on your computer. 
Kind of the data provision and consequences of refusal 
The installation of technical cookies is necessary to allow you to access the Site and use its functionality requested by you from time to time, and as such is not subject to prior consent.
Any disabling of these cookies, through the browser, as described above, could make it impossible to correctly browse the site and use some functionalities.
On the contrary, the installation of profiling cookies is not strictly necessary for the use of the Website and is in fact subject to your consent.  Any disabling of this type of cookies will not prevent you from browsing and using the site in any way, it being understood that in this case Safilo may, for example, not be able to send advertising messages on its products and services more suitable for your tastes and preferences.
Processing methods and subjects who may have access to data
Your personal data are processed with electronic instruments for the time necessary to achieve the purposes for which they were collected. They are processed in compliance with the applicable legislation, adopting the appropriate and most suitable security measures aimed at preventing unauthorized access, disclosure, modification or unauthorized destruction.
Your data will be processed by Safilo employees or collaborators, specifically trained on the treatment and any digital service providers appointed as data controllers.
The data will not be disclosed to third parties except for legal obligations or judicial authorities and will not be disseminated in any way.
It will be possible at any time to exercise access to one's personal data, correct, integrate or delete them or request the limitation of processing that concerns the ones pending correction or the end necessary to protect the rights, oppose to the processing, revoke the consents given in the aforementioned ways, and also obtain (in case of consent to the processing) the release, in electronic form, to yourself or to another person indicated, of the personal data provided, sending a written request to the e-mail address
You will also always have the right to lodge a complaint regarding the processing of your personal data to the competent Supervisory Authority (the Guarantor for the Protection of Personal Data in Italy).