Polaroid official store, ultra colourful sunglasses and prescription glasses! With polarized lenses for total comfort.

HAVANA SELECTION PROMO

Double look, double fun. Take advantage on the Havana selection promo: get 2, pay 1!

BUY NOW

WEAR THE COLORS OF THE SKY WITH THE NEW SS24 COLLECTION

Discover the new Polaroid Eyewear SS24 collection and live the most colorful seasons with us.

SUNGLASSES

OPTICAL FRAMES

TRY THE POLAROID MODELS, WHERE AND WHEN YOU WANT

There are a lot of amazing choices! Thanks to the Virtual Try On you can wear your favorite models before having them in your hands 

GO TO VIRTUAL TRY ON

GUMMY: THE FLEXIBLE COLLECTION THAT ADAPTS TO YOU

Discover the new flexible models that adapt to your style and your life.

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ULTRAVIEW, ULTRACOLOR, ULTRAPOLAR.

More contrasts, brighter colors and higher polarization. Be ready to enjoy a world of more colors with the innovative lenses of the new Polaroid Ultrapolar models!

LEARN MORE ABOUT ULTRAPOLAR POLAROID MODELS

FIND OUT THE PERFECT EYEWEAR COLOR FOR YOU!

Do you already know your own season? The one that perfectly matches your mood and your shades?

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SUNGLASSES

There are countless colors around us. Discover them all with the new Polaroid sunglasses, all available with polarized lenses.

Women’s Sunglasses

Men’s Sunglasses

The Original Polarized

sale

PLD 6175/S 2 Colors

£ 50.00 £ 40.00

new

PLD 6214/S/X 6 Colors

£ 65.00

PLD 2149/S 4 Colors

from £ 50.00

PLD 6217/S

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OPTICAL FRAMES

Focused or colored? Anything's possible with the new Polaroid optical frames.

Women’s Optical Frames

Men’s Optical frames

A SUSTAINABLE CHOICE

new

PLD D522/G 4 Colors

£ 79.00

clip-on

PLD 6203/CS 3 Colors

£ 95.00

new

PLD D520 6 Colors

£ 100.00

PLD D525

Discover more

POLAROID SUSTAINABLE COLLECTION

We love all the spectral colors, but we’re head over heels in love with green.

Find out more

PLD D506 4 Colors

£ 100.00

PLD D513 5 Colors

£ 80.00

PLD D515 4 Colors

£ 69.00

kids

PLD D833 4 Colors

£ 55.00

Polarization

We are the one and only "original polarized" brand, because Polaroid is the inventor of the technology that changed the world of eyewear: polarized sun lenses.

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Sunglasses

PLD 2156/S

PLD 4166/S/X

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PLD 2156/S

PLD 4166/S/X

OPTICAL FRAMES

PLD D529

PLD D525

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PLD D529

PLD D525

GUMMY COLLECTION

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Reading

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Virtual Try On

PLD 2151/S

PLD D506

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PLD 2151/S

PLD D506

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Sustainability

Collaborations

Polarization

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Sustainability

Collaborations

Polarization

Polaroid official store, ultra colourful sunglasses and prescription glasses! With polarized lenses for total comfort.

HAVANA SELECTION PROMO

SUNGLASSES

The Original Polarized

PLD 6217/S

OPTICAL FRAMES

A SUSTAINABLE CHOICE

PLD D525

POLAROID SUSTAINABLE COLLECTION

Polarization

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