2012 Polaroid celebrates 75 years as leader in polarized lens technology and fashion frames. Today, Polaroid sunglasses are one of the top 4 global sunglass brands, selling over 4 million pairs of polarized sunglasses in over 80 countries every year.
	2010s First Polaroid Suncovers™ launched.  Polaroid Ultrasight™ premium polarized lens created using Polaroid’s trade-marked Thermofusion™ Technology.  Polaroid Premium 3D Glasses launched, certifi ed by RealD – a leading brand providing 3D technology applications.
	2000s Co-branded Polaroid sunglasses created with world-wide brands Disney and Hello Kitty. First Polaroid optical frames launched.
	1990s Polaroid PTX4000 lens created by Polaroid through its unique press-polishing technology. Co-branded Polaroid sunglasses launched with luxury Italian fashion label El Charro - slogan ‘the perfect shape of technology’. Premium 3D lens and frame developed for revolutionary IMAX theatres.
	1980s Polaroid collaborated with Kenneth Grange of leading design house, Pentagram. 1985 Co-branded Polaroid sunglasses launched with global youth fashion brand, Benetton.
	1970s 1975 Polaroid aviator sunglasses launched – an all time best seller. 1977 Polaroid featured on Vogue magazine front cover. I Polaroid collaborated with global style icon and fashion designer Mary Quant – co-branded ‘Polaroid sunglasses by Mary Quant’ launched.
	1960s Polaroid sunglasses launched in Europe – available globally in 45 countries. I Polaroid frame designs became the defi ning style of 1960s sunglasses.
	1950s Polaroid brand expanded rapidly – television advertising used. First Polaroid night driving glasses launched.
	1940s Polaroid chosen by the airforce and army as supplier of high specifi cation goggles for pilots and tank crew.
	1930s 1929 World’s first synthetic polarizer, named Polaroid, created by Dr. Edwin Land – the basis of all polarized eyewear, photo lenses and screens today. 1935 First Polaroid sunglasses sold by Dr. Land. 1937 Polaroid Corporation established in the USA – the birth of Polaroid as a successful sunglass brand. 1939 First Polaroid 3D Viewer launched.